Our Team
Small on purpose. Senior where it matters.
mrktbsd is founder-led and supported by specialists across strategy, client communication, branding and creative execution. The structure stays lean so the work stays close to the people responsible for the outcome.
Meet the operators
Founder-led. Specialist-supported.
Zishan Arooj
Founder / CMO
Based in New York City, Zishan is a growth and marketing strategist focused on turning marketing into measurable revenue. His experience spans Fortune 20 enterprise brands, startups, insurance, legal services, telehealth, SaaS and high-growth consumer businesses.
Chimenim Ike
VP Sales
Chimenim specializes in client communication and sales strategy. A career marketer with a B.Sc. specializing in Marketing, she brings a people-first approach to relationships, growth conversations and client experience.
Kulsoom Shafa
Brand Strategist
With a background in literature, writing and personal branding, Kulsoom works at the intersection of voice, narrative and strategy. Her focus is making brands clearer, more human and more memorable.
Joy Proshad
Head Designer
Joy brings a visual storyteller's eye to design and content. His background in photography, editing and social creative helps turn strategy into work people actually notice, understand and remember.
How we operate
The team stays close to the work.
Growth works better when strategy, creative, communication and execution point in the same direction. We intentionally keep the structure focused.
Strategy before activity
Every engagement starts with what the business needs to move, not what sounds impressive in a marketing deck.
Creative with accountability
Design, content, ads and pages matter when they help create measurable action.
Clear communication
Clients should understand what is happening, why it matters and what gets improved next.
Founder-led
Senior strategy stays close.
mrktbsd is designed so strategy and client outcomes do not disappear through layers of account management.
Selective engagements
The right team for the right problem.
We take on a limited number of growth engagements where the opportunity, economics and team fit make sense.